Is this the new agency/lab model for Fortune 500 Companies? Today I received a newsletter from Eric Ries and he provides us with a case study on how a large company is installing a ‘start up like department’ for themselves. To act like a startup inside of a large company has multiple positive side effects: ‘we move through ideas quickly, using whichever technologies make sense. We also walk the agile walk: the lab is a collaborative workspace with stickies and note cards everywhere, and we follow agile engineering practices like pairing and test-driven development. On the customer-facing side, we use ideas from both lean manufacturing and lean startup, and test our experiments with customers using human-centered design strategies and tactics.’ states Nordstorm and provides us with a video of their work. Watch and enjoy. (via Nordstrom Innovation Lab)
